A main blog site (www.ploning.com) to provide as much buzz, news and ready information to curious fans, moviegoers and bloggers about the movie supported with a press screening held at the Podium in Ortigas. There were (source: google analytics): 25,193 Visits with 83,556 Pageviews (62,380 are unique Pageviews). 78.72% are new, unique visits with 19,870 Absolute Unique Visitors to the site.

Redmedia started its Internet buzz campaign on the 15th of March, 2008, with the primary objectives of stimulating the Internet blogging community to talk about, and to encourage other bloggers,even casual blog readers, to watch the movie . The main objective therefore was to get as many bloggers to blog about Ploning thus gathering moviegoers to see the movie.

Using the keyword “Ploning”, it resulted in 41,800 search results in Google. And there were 1,850 (source: Blogsearch.google.com) blogs for the movie.

Ploning premiered exclusively in SM Cinemas on April 30, 2008 and has grossed $144,310 (Php 6,155,538.34) in the Box Office.

Initially conceptualized by former Philippine Internet college basketball writers of a popular league, excuse me for using this term, portal – Mike Abasolo, Charlie Cuna, Coach Jude Roque and Kim Lesaca together with Ronald Lucero Dave Quitoriano and Jorem Catilo, inboundpass.com brings to Philippine college basketball viewers a unique internet media experience. Inboundpass.com covers the invitational and preseason tournaments, exhibition matches, the collegiate season itself, the Collegiate National Championships and in between news and highlights for a whole year.

It was based around the web 2.0 foundation of collaboration, interaction and sharing. Aside form its original content, inboundpass.com also has a wide variety of photos, rare video footages, rss feeds, widgets and twitter for those on the move and would want to be updated.

Launched last December 2006, inboundpass.com’s first outbreak was during the release of a controversial article involving an ineligible player from a respectable and probably the oldest educational institution in the Philippines. Inboundpass.com does not aim to please anyone, it has been critical of relevant basketball issues but will always embrace ethical standards.

Aside from its controversial impression, among the unique variables that made inboundpass.com an example of web standards is its reader comments feature. Followers and fanatics of Philippine college basketball can post their comments in each and every article that the resident writer publishes. But, what is more important and powerful is that the writer can reply to the comments posted on the thread with a corresponding stamp identifying the author. This feature gives the site visitors an avenue to express their views with a sense of involvement. Inboundpass.com is still evolving and will add more features very soon such as videocast and more.

Redmedia Solutions, Inc., owner and publisher of inboundpass.com, duplicated these web standards and launched another Web 2.0 site – www.air21express.com.ph – and will continue to build around this standard in years to come.

Redmedia Solutions, Inc., a digital brand and relationship marketing company is proud to announce its completion of another Web 2.0 project – the Air21 Express website (www.air21express.com.ph). Air21 Express is a professional basketball team currently playing in the Philippine Basketball Association (PBA) owned and managed by leading logistics solutions provider, Airfreight 2100.

The Air21 Express website has an amazing array of Web 2.0 features that allows user-generated content and information sharing. Technologies such as blogs, RSS, social networking, AJAX, player photo galleries were employed in building the website. Fans of Air21 Express can post comments and their views about the team and their favorite player while connecting with other fans alike.

The Air 21 Express website was modeled after www.inboundpass.com, a website owned and operated by Redmedia specifically covering Philippine College Basketball. Inboundpass.com has a wider scope of Web 2.0 tools such as videos, podcasts and widgets for live scoring and stats.

“The Air 21 Express site can be compared to a National Basketball Association (NBA) team website. It is by far the best Philippine sports related site I’ve ever seen”, said PBA Anchor and Analyst Mr. Charlie Cuna.

According to Redmedia Managing Partner, Michael Abasolo that “the main idea of the site is to build a community were Air21 Express fans can express and share their common passions about their favorite team, player, and especially, basketball”.

/>Abasolo added that, “one of the fundamental highlights of Web 2.0 is sharing information, because, ultimately, sharing is good. Businesses, whether large or SME, should learn from this experience and harness the power of the Internet to communicate and interact with their customers. We believe that Air21 Express is a breakthrough in echoing the power of Web 2.0 and how the Internet is shaping the business landscape”.

Air 21 Express’ distinctive photo gallery and site design was made possible thru Redmedia’s fusion of creative people such as award winning photographer, Jorem Catilo, a controversial Internet sports reporter, Josef Ramos and a promising make-up and grooming services upstart, Pebbles Lichauco.

RedMedia provided them with a modern yet functional website with content management capabilities, search engine friendly and what we always boast, “future-proof”.

We foresee this site to grow with the needs of our client with any level of sophistication. Go ahead, take it for a spin– pmxaudio.com.

We bring you inboundpass.com. Covering only the latest from the exciting world of Philippine college basketball. UAAP & NCAA fans stay tuned for exclusive news on and off court.

JOTG: Just off the grid