The site presented another breakthrough project for Redmedia because it amplified our flexibility and capability in applying social media applications into the Philippines’ music and entertainment industry. It also signified Redmedia’s intention to bring the industry into digital marketing, making Philippines bands, singers and entertainers accessible to a more global audience.

“We’ve asked the help of Redmedia to build our site because of their excellent track record in new media”, said Rivermaya Lead Drummer Mark Escueta.

Negotiations to build the fansite took place mid-October. Redmedia designer, Charissa Magalong, translated Ronald Lucero’s design direction thus making Rivermaya one of the most influential Filipino Rock Band of its time.

Dave Quitoriano brought the pieces together by providing an elaborate and unique look which would maximize the use of new media to promote their music and lifestyle, and among other things, share information with their already huge fan base.

“This fansite will bring us closer to our fans both here and abroad”, added Escueta.

U.S. Consul-General Richard Haynes, AIR21 President and Chief Operating Officer Angelito Alvarez, NIV Unit Chief Karen Christensen, Management Counselor Cassy Ebert-Gray and AIR21 Chairman Alberto D. Lina inaugurated the service with a ribbon cutting ceremony on February 18.

One of the conditions of the US Embassy to become their authorized courier is to have a secure on-line tracking system.  On December 2008, RedMedia has been tasked to design a specific site page then develop and integrate the interface with AIR21′s secure database.

“RedMedia has a proven track record for site design and has the development personnel capable of meeting the tight deadline”, said Tere Eisma, AIR21′s Head of Information Technology.

The AIR21 US Embassy client tracking system has a refreshing and distinct design that is unique only to Philippines residents and visitors.

“We wanted something that says welcome instead of go away”, says RedMedia Managing Partner Mike Abasolo.  “We do not want that traditional look that local site developers have been accustomed to doing, we wanted some ground breaking elements to it, Mike Abasolo added.

View the website at http://www.air21.com.ph.

A main blog site (www.ploning.com) to provide as much buzz, news and ready information to curious fans, moviegoers and bloggers about the movie supported with a press screening held at the Podium in Ortigas. There were (source: google analytics): 25,193 Visits with 83,556 Pageviews (62,380 are unique Pageviews). 78.72% are new, unique visits with 19,870 Absolute Unique Visitors to the site.

Redmedia started its Internet buzz campaign on the 15th of March, 2008, with the primary objectives of stimulating the Internet blogging community to talk about, and to encourage other bloggers,even casual blog readers, to watch the movie . The main objective therefore was to get as many bloggers to blog about Ploning thus gathering moviegoers to see the movie.

Using the keyword “Ploning”, it resulted in 41,800 search results in Google. And there were 1,850 (source: Blogsearch.google.com) blogs for the movie.

Ploning premiered exclusively in SM Cinemas on April 30, 2008 and has grossed $144,310 (Php 6,155,538.34) in the Box Office.

Redmedia Solutions, Inc. www.redmediacrm.com, a digital brand and relationship marketing company is proud to announce its completion of another Social Media project, “Believe”, the 2008 Smart PBA Philippine Cup Champions – the Sta. Lucia Realtors (www.staluciarealtors.com.). Sta. Lucia Realtors is a professional basketball team currently playing in the Philippine Basketball Association(PBA) owned and managed by Philippine Real Estate Industry leader, Sta. Lucia Realty.

The Sta. Lucia Realtors team website has an amazing array of Social Media features that allows user-generated content and information sharing. Technologies such as blogs, RSS, social networking, AJAX, player photo galleries were employed in building the website. Fans of the Sta. Lucia Realtors can post comments and their views about the team and their favorite player while connecting with other fans alike.

According to Redmedia Managing Partner, Michael Abasolo that “like our other Social Media projects, the main thing about the site is to build a venue were Sta. Lucia Realtors fans can relate and share their common passions about their favorite team, player, and especially, basketball”. “It’s an honor for us to build such a site for PBA Champs like the Realtors”, he continued.

Abasolo added that, “one of the fundamental highlights of our Social Media projects is sharing information, because, ultimately, sharing is good. Businesses, whether large or SME, should learn from this experience and harness the power of the Internet to communicate and interact with their customers. We firmly believe that this site is a step towards the right direction”.

The Sta. Lucia Realtors distinctive photo gallery and site design was made possible thru Redmedia’s fusion of creative people such as award winning photographer, Jorem Catilo, and controversial Internet sports reporter, Josef Ramos.

Redmedia Solutions, Inc., a digital brand and relationship marketing company is proud to announce its completion of another Web 2.0 project – the Air21 Express website (www.air21express.com.ph). Air21 Express is a professional basketball team currently playing in the Philippine Basketball Association (PBA) owned and managed by leading logistics solutions provider, Airfreight 2100.

The Air21 Express website has an amazing array of Web 2.0 features that allows user-generated content and information sharing. Technologies such as blogs, RSS, social networking, AJAX, player photo galleries were employed in building the website. Fans of Air21 Express can post comments and their views about the team and their favorite player while connecting with other fans alike.

The Air 21 Express website was modeled after www.inboundpass.com, a website owned and operated by Redmedia specifically covering Philippine College Basketball. Inboundpass.com has a wider scope of Web 2.0 tools such as videos, podcasts and widgets for live scoring and stats.

“The Air 21 Express site can be compared to a National Basketball Association (NBA) team website. It is by far the best Philippine sports related site I’ve ever seen”, said PBA Anchor and Analyst Mr. Charlie Cuna.

According to Redmedia Managing Partner, Michael Abasolo that “the main idea of the site is to build a community were Air21 Express fans can express and share their common passions about their favorite team, player, and especially, basketball”.

/>Abasolo added that, “one of the fundamental highlights of Web 2.0 is sharing information, because, ultimately, sharing is good. Businesses, whether large or SME, should learn from this experience and harness the power of the Internet to communicate and interact with their customers. We believe that Air21 Express is a breakthrough in echoing the power of Web 2.0 and how the Internet is shaping the business landscape”.

Air 21 Express’ distinctive photo gallery and site design was made possible thru Redmedia’s fusion of creative people such as award winning photographer, Jorem Catilo, a controversial Internet sports reporter, Josef Ramos and a promising make-up and grooming services upstart, Pebbles Lichauco.

RedMedia provided them with a modern yet functional website with content management capabilities, search engine friendly and what we always boast, “future-proof”.

We foresee this site to grow with the needs of our client with any level of sophistication. Go ahead, take it for a spin– pmxaudio.com.

We bring you inboundpass.com. Covering only the latest from the exciting world of Philippine college basketball. UAAP & NCAA fans stay tuned for exclusive news on and off court.

JOTG: Just off the grid

Canon Business Can Be Simple 2007 was held last April 12-13 at the Enterprise Center Tower 1 Mezzanine, Ayala Avenue corner Paseo De Roxas, Makati City.

RedMedia and PMPI assisted Oracle in lead generation, database management and managing the event held at The Rockwell Club in Makati City on July 18, 2006. The objective is to gather leads and prospects to have a complete view of Asset Life Cycle who can proactively balance business demands and resource constraints to maximize profitability and return on investments. Ref.: http://www.oraclealm2006.com programs.

RedMedia provides measurable returns and demonstrate how organizations significantly improve their bottom line by nurturing relationships with their best customers.