Founders Ronald Lucero, Michael Abasolo and Dave Quitoriano, through their collective experience from both the marketing industry and technology environment, have discovered an opportunity to help companies: 1) know who their loyal customers are and 2) navigate their way thru a new communication medium – the Internet .

The idea is to integrate the concept of customer relationship management, current Integrated Marketing techniques and Social Media.

The combined experiences of Ronald, Mike and Dave has positioned Redmedia as a complete Digital Brand Marketing company and at the same time, a Relationship Marketing company.

Ronald Lucero is a certified visionary and dreamer. He has more than 10 years experience in event management, promotional marketing and production. He also has 20 years in marketing and selling professional audio, lights and multimedia technology services and 14 years in information and communication technology operations and consultancy. Armed with an entrepreneurial spirit at a very young age, Ronald has done it all. He has translated a lot of end-user marketing ideas into profitable marketing projects.

Ronald thrives in innovation, relationship management and being a consistent performer – among his ingredients as a successful Eventrepreneur™. Some of his most noted works are: 1996 – 1999 San Miguel Beer Oktoberfest and Summer Events, the 1997 Launch of Mobil 1 Fully Synthetic Oil, the 1997 Ayala Group of Companies Anniversary, Microsoft’s Bill Gates Executive visit to Manila in 1999, Smart Communication and Globe Telecom events, British Petroleum-Castrol marketing campaign and implementation since year 2004, Petron Corporation events, Procter and Gamble’s events, Ayala’s Community Innovation, Inc. projects and a lot more.

A Master of Technology Management (MTM) graduate from University of the Philippines Technology Management Center, Ronald combines his knowledge and skills in marketing, technical, and management to build, conceptualize and implement lucrative marketing projects.

Michael Abasolo is an Integrated Marketing Communications (IMC) specialist with 16 years of Sales and Marketing experience.

After graduating from the Asian Institute of Management (AIM) with an MBM degree, pioneered Fujitsu Philippines’ thrust into the PC Market by introducing the Fujitsu ICL brand of PC’s for the Home and Corporate Market. He was also responsible for American Power Conversion’s (APC) dominance position in the Philippines power protection solutions market.

He is also a sportscaster for basketball leagues such as: the National Basketball Conference (NBC), the 2005 College Champions League (CCL), 2008 Philippine Collegiate Championships and the 2005 Global Destiny Basketball League (GDBL) and a sportswriter with his own column – Be Like Mike published in the official University Athletics Association of the Philippines (UAAP) official website. Mike is co-founder and Business Manager/sportswriter of inboundpass.com.

Dave Quitoriano has carved his own legend in the Philippine IT industry by founding and creating – Yehey! (www.yehey.com) – with some college friends.

His passion for the Intenet has started when everybody was on a rat race to be Y2K compatible. He figured that by going against the tide was a great idea to start something fresh. Unlike some masters of the IT universe that decided to drop out of college to pursue their Billion dollar dream.

Dave is certifiable outdoors man. Loves to take his bike for a spin or take that occasional trek in the highlands. Dave also admitted that despite his enthusiasm in the art of making plants sing, he is indeed a frustrated horticulturist.

On the Net, Dave always go by the alias “goodspeed”, go0dspeed, goodspeed. Yes, as in Stanley Goodspeed, that characted from the action packed movie – The Rock.

Business Objectives

As a Digital Brand Marketing Company

There is no denying that the Internet has changed our lives including the way we do business. It has made our world smaller and small businesses bigger. The Internet has leveled the playing field. People have started to revolve their lifestyle around this new media.

Finally, people have the power to express themselves using an assortment of Social Media tools. Social Media is a way for people and businesses to meet, collaborate, share and expand their personal and business network.

Redmedia can help your business optimize the presence of your products, services, marketing activities on the Internet.

As a Relationship Marketing Co.:

Redmedia’s objectives is to help increase sales at the same time, decrease the level of customer attrition by conducting relationship marketing activities. Part of the strategy is to put the customer at the heart of any product development.

Redmedia will assist clients profile their most loyal customers then conceptualize and implement targeted marketing programs that will help maximize customer potential.

Other Services:

Aside from our core services, Redmedia can also become your full service agency that can also cover a complete medley of creative, systems, programming, development, e-commerce, events management and logistics including on-line registration, event site creation, leads database management and plus other marketing operations services.

We will always aspire to exceed expectations and deliver efficient marketing solutions.