The site presented another breakthrough project for Redmedia because it amplified our flexibility and capability in applying social media applications into the Philippines’ music and entertainment industry. It also signified Redmedia’s intention to bring the industry into digital marketing, making Philippines bands, singers and entertainers accessible to a more global audience.

“We’ve asked the help of Redmedia to build our site because of their excellent track record in new media”, said Rivermaya Lead Drummer Mark Escueta.

Negotiations to build the fansite took place mid-October. Redmedia designer, Charissa Magalong, translated Ronald Lucero’s design direction thus making Rivermaya one of the most influential Filipino Rock Band of its time.

Dave Quitoriano brought the pieces together by providing an elaborate and unique look which would maximize the use of new media to promote their music and lifestyle, and among other things, share information with their already huge fan base.

“This fansite will bring us closer to our fans both here and abroad”, added Escueta.

The Bloggers were toured around the Cutting – Edge production facility and witness the making of the first Filipino Animated Film for the Metro Manila Film Festival – Dayo (international title – the Wanderer).

Animators, directors, writer, production personnel were glad to give them a real life experience in Animation Film production.   The Bloggers had a first hand experience on the hard work and dedication of its producer including the behind the scene features of the making of this Animated Film -  such as the soundtrack, musical score, voices behind the characters and a glimpse at some scenes – which  will make Dayo a movie to watch our for this Christmas 2008.

Bloggers who attended the meet Up are: Juned Sonido, Fritz Tentativa, Karla Redor, Sharlyne Ang, Jay de Jesus, Nina Fuentes, Ria Lu, Jehzeel Laurente, Jonas Diego, Sophia Lucero, Fitz Villafuerte, Maita Lu, Enrico Dee, Migs Hipolito, Alan Rey Penilla, Arpee Lazaro, Noreen Lazaro, Marie Lu, Jeff Villafranca, Dante Ward, Hannah Rika Villasis, Christian Te, Jariben Zaballa, Tonyo Cruz, Jonel Uy, Mark Cerbo, Brian Ong, Coy Caballa, and Aileen Apolo wit son Miguel.

A main blog site (www.ploning.com) to provide as much buzz, news and ready information to curious fans, moviegoers and bloggers about the movie supported with a press screening held at the Podium in Ortigas. There were (source: google analytics): 25,193 Visits with 83,556 Pageviews (62,380 are unique Pageviews). 78.72% are new, unique visits with 19,870 Absolute Unique Visitors to the site.

Redmedia started its Internet buzz campaign on the 15th of March, 2008, with the primary objectives of stimulating the Internet blogging community to talk about, and to encourage other bloggers,even casual blog readers, to watch the movie . The main objective therefore was to get as many bloggers to blog about Ploning thus gathering moviegoers to see the movie.

Using the keyword “Ploning”, it resulted in 41,800 search results in Google. And there were 1,850 (source: Blogsearch.google.com) blogs for the movie.

Ploning premiered exclusively in SM Cinemas on April 30, 2008 and has grossed $144,310 (Php 6,155,538.34) in the Box Office.

Redmedia Solutions, Inc. www.redmediacrm.com, a digital brand and relationship marketing company is proud to announce its completion of another Social Media project, “Believe”, the 2008 Smart PBA Philippine Cup Champions – the Sta. Lucia Realtors (www.staluciarealtors.com.). Sta. Lucia Realtors is a professional basketball team currently playing in the Philippine Basketball Association(PBA) owned and managed by Philippine Real Estate Industry leader, Sta. Lucia Realty.

The Sta. Lucia Realtors team website has an amazing array of Social Media features that allows user-generated content and information sharing. Technologies such as blogs, RSS, social networking, AJAX, player photo galleries were employed in building the website. Fans of the Sta. Lucia Realtors can post comments and their views about the team and their favorite player while connecting with other fans alike.

According to Redmedia Managing Partner, Michael Abasolo that “like our other Social Media projects, the main thing about the site is to build a venue were Sta. Lucia Realtors fans can relate and share their common passions about their favorite team, player, and especially, basketball”. “It’s an honor for us to build such a site for PBA Champs like the Realtors”, he continued.

Abasolo added that, “one of the fundamental highlights of our Social Media projects is sharing information, because, ultimately, sharing is good. Businesses, whether large or SME, should learn from this experience and harness the power of the Internet to communicate and interact with their customers. We firmly believe that this site is a step towards the right direction”.

The Sta. Lucia Realtors distinctive photo gallery and site design was made possible thru Redmedia’s fusion of creative people such as award winning photographer, Jorem Catilo, and controversial Internet sports reporter, Josef Ramos.

Initially conceptualized by former Philippine Internet college basketball writers of a popular league, excuse me for using this term, portal – Mike Abasolo, Charlie Cuna, Coach Jude Roque and Kim Lesaca together with Ronald Lucero Dave Quitoriano and Jorem Catilo, inboundpass.com brings to Philippine college basketball viewers a unique internet media experience. Inboundpass.com covers the invitational and preseason tournaments, exhibition matches, the collegiate season itself, the Collegiate National Championships and in between news and highlights for a whole year.

It was based around the web 2.0 foundation of collaboration, interaction and sharing. Aside form its original content, inboundpass.com also has a wide variety of photos, rare video footages, rss feeds, widgets and twitter for those on the move and would want to be updated.

Launched last December 2006, inboundpass.com’s first outbreak was during the release of a controversial article involving an ineligible player from a respectable and probably the oldest educational institution in the Philippines. Inboundpass.com does not aim to please anyone, it has been critical of relevant basketball issues but will always embrace ethical standards.

Aside from its controversial impression, among the unique variables that made inboundpass.com an example of web standards is its reader comments feature. Followers and fanatics of Philippine college basketball can post their comments in each and every article that the resident writer publishes. But, what is more important and powerful is that the writer can reply to the comments posted on the thread with a corresponding stamp identifying the author. This feature gives the site visitors an avenue to express their views with a sense of involvement. Inboundpass.com is still evolving and will add more features very soon such as videocast and more.

Redmedia Solutions, Inc., owner and publisher of inboundpass.com, duplicated these web standards and launched another Web 2.0 site – www.air21express.com.ph – and will continue to build around this standard in years to come.

Redmedia Solutions, Inc., a digital brand and relationship marketing company is proud to announce its completion of another Web 2.0 project – the Air21 Express website (www.air21express.com.ph). Air21 Express is a professional basketball team currently playing in the Philippine Basketball Association (PBA) owned and managed by leading logistics solutions provider, Airfreight 2100.

The Air21 Express website has an amazing array of Web 2.0 features that allows user-generated content and information sharing. Technologies such as blogs, RSS, social networking, AJAX, player photo galleries were employed in building the website. Fans of Air21 Express can post comments and their views about the team and their favorite player while connecting with other fans alike.

The Air 21 Express website was modeled after www.inboundpass.com, a website owned and operated by Redmedia specifically covering Philippine College Basketball. Inboundpass.com has a wider scope of Web 2.0 tools such as videos, podcasts and widgets for live scoring and stats.

“The Air 21 Express site can be compared to a National Basketball Association (NBA) team website. It is by far the best Philippine sports related site I’ve ever seen”, said PBA Anchor and Analyst Mr. Charlie Cuna.

According to Redmedia Managing Partner, Michael Abasolo that “the main idea of the site is to build a community were Air21 Express fans can express and share their common passions about their favorite team, player, and especially, basketball”.

/>Abasolo added that, “one of the fundamental highlights of Web 2.0 is sharing information, because, ultimately, sharing is good. Businesses, whether large or SME, should learn from this experience and harness the power of the Internet to communicate and interact with their customers. We believe that Air21 Express is a breakthrough in echoing the power of Web 2.0 and how the Internet is shaping the business landscape”.

Air 21 Express’ distinctive photo gallery and site design was made possible thru Redmedia’s fusion of creative people such as award winning photographer, Jorem Catilo, a controversial Internet sports reporter, Josef Ramos and a promising make-up and grooming services upstart, Pebbles Lichauco.

Founders Ronald Lucero, Michael Abasolo and Dave Quitoriano, through their collective experience from both the marketing industry and technology environment, have discovered an opportunity to help companies: 1) know who their loyal customers are and 2) navigate their way thru a new communication medium – the Internet .

The idea is to integrate the concept of customer relationship management, current Integrated Marketing techniques and Social Media.

The combined experiences of Ronald, Mike and Dave has positioned Redmedia as a complete Digital Brand Marketing company and at the same time, a Relationship Marketing company.

Ronald Lucero is a certified visionary and dreamer. He has more than 10 years experience in event management, promotional marketing and production. He also has 20 years in marketing and selling professional audio, lights and multimedia technology services and 14 years in information and communication technology operations and consultancy. Armed with an entrepreneurial spirit at a very young age, Ronald has done it all. He has translated a lot of end-user marketing ideas into profitable marketing projects.

Ronald thrives in innovation, relationship management and being a consistent performer – among his ingredients as a successful Eventrepreneur™. Some of his most noted works are: 1996 – 1999 San Miguel Beer Oktoberfest and Summer Events, the 1997 Launch of Mobil 1 Fully Synthetic Oil, the 1997 Ayala Group of Companies Anniversary, Microsoft’s Bill Gates Executive visit to Manila in 1999, Smart Communication and Globe Telecom events, British Petroleum-Castrol marketing campaign and implementation since year 2004, Petron Corporation events, Procter and Gamble’s events, Ayala’s Community Innovation, Inc. projects and a lot more.

A Master of Technology Management (MTM) graduate from University of the Philippines Technology Management Center, Ronald combines his knowledge and skills in marketing, technical, and management to build, conceptualize and implement lucrative marketing projects.

Michael Abasolo is an Integrated Marketing Communications (IMC) specialist with 16 years of Sales and Marketing experience.

After graduating from the Asian Institute of Management (AIM) with an MBM degree, pioneered Fujitsu Philippines’ thrust into the PC Market by introducing the Fujitsu ICL brand of PC’s for the Home and Corporate Market. He was also responsible for American Power Conversion’s (APC) dominance position in the Philippines power protection solutions market.

He is also a sportscaster for basketball leagues such as: the National Basketball Conference (NBC), the 2005 College Champions League (CCL), 2008 Philippine Collegiate Championships and the 2005 Global Destiny Basketball League (GDBL) and a sportswriter with his own column – Be Like Mike published in the official University Athletics Association of the Philippines (UAAP) official website. Mike is co-founder and Business Manager/sportswriter of inboundpass.com.

Dave Quitoriano has carved his own legend in the Philippine IT industry by founding and creating – Yehey! (www.yehey.com) – with some college friends.

His passion for the Intenet has started when everybody was on a rat race to be Y2K compatible. He figured that by going against the tide was a great idea to start something fresh. Unlike some masters of the IT universe that decided to drop out of college to pursue their Billion dollar dream.

Dave is certifiable outdoors man. Loves to take his bike for a spin or take that occasional trek in the highlands. Dave also admitted that despite his enthusiasm in the art of making plants sing, he is indeed a frustrated horticulturist.

On the Net, Dave always go by the alias “goodspeed”, go0dspeed, goodspeed. Yes, as in Stanley Goodspeed, that characted from the action packed movie – The Rock.

Business Objectives

As a Digital Brand Marketing Company

There is no denying that the Internet has changed our lives including the way we do business. It has made our world smaller and small businesses bigger. The Internet has leveled the playing field. People have started to revolve their lifestyle around this new media.

Finally, people have the power to express themselves using an assortment of Social Media tools. Social Media is a way for people and businesses to meet, collaborate, share and expand their personal and business network.

Redmedia can help your business optimize the presence of your products, services, marketing activities on the Internet.

As a Relationship Marketing Co.:

Redmedia’s objectives is to help increase sales at the same time, decrease the level of customer attrition by conducting relationship marketing activities. Part of the strategy is to put the customer at the heart of any product development.

Redmedia will assist clients profile their most loyal customers then conceptualize and implement targeted marketing programs that will help maximize customer potential.

Other Services:

Aside from our core services, Redmedia can also become your full service agency that can also cover a complete medley of creative, systems, programming, development, e-commerce, events management and logistics including on-line registration, event site creation, leads database management and plus other marketing operations services.

We will always aspire to exceed expectations and deliver efficient marketing solutions.